The Drum Awards Festival - Official Deadline

-d -h -min -sec

Betfred Fifa World Cup

Betfred draws inspiration from Brazilian street art for Betfred TV campaign promoting its football frenzy offers


By Gillian West, Social media manager

June 10, 2014 | 1 min read

Betfred has turned to Manchester-based production company 422 Vision to produce a 30 second World Cup promotion.

In order to produce the bookmaker’s football frenzy special offers during the month-long football competition 422 Vision was tasked with creating a sequence to air on Betfred TV and on YouTube.

Phil Broadman, who designed and animated the creative, commented: “We took inspiration from Brazilian street art and the vibrant colours that celebrate its culture.”

Creative director at 422 Vision, Rob Pickard, added: “Betfred is a superb brand to work on and the team really enjoyed getting into the World Cup spirit.”

The advert will air from Thursday 12 June on Betfred TV in the bookmaker’s 1,800 shops.

Betfred Fifa World Cup

More from Betfred

View all


Industry insights

View all
Add your own content +