Clear Unilever Innovation

Unilever partners with JDO Brand Design & Innovation for global relaunch of Clear haircare brand


By Gillian West, Social media manager

June 9, 2014 | 2 min read

Unilever has worked with JDO Brand Design & Innovation to relaunch the Clear brand globally.

Clear’s unique point of view on scalp care formed the basis of JDO’s brief, tasked with bringing the proposition to life for both the male and female ranges with on-pack communication to convey key consumer benefits.

The resulting pack design aims to move Clear to a more premium position with the introduction of foil elements and the semiotics of perfect hair. The ‘powerball’ pack element has been developed and optimised to create a more refined, elegant and powerful icon.

Global brand vice president, Unilever hair-care, François Renard, commented: “JDO’s new designs will allow us to leverage the might of our proposition of “activating scalp’s natural protection” to dandruff-proof consumers, as well as elevate the brand on a truly global stage.”

Ben Oates, JDO creative director, added: “The sensorial elements we created in our designs bring emotion and elegance to a structure which is both efficacious and bold. The powerball has been redesigned to bring to life and add strength to the activation and nourishment story on pack, this along with other re-invigorated elements have become key drivers of consumer appeal.”

The global relaunch will begin in key markets including Brazil and China.

Clear Unilever Innovation

Content created with:

JDO Brand Design & Innovation

Brand & Packaging Design Agency | Specialising in Packaging Design, Innovation, 3D & Product Design, Brand & Corporate Identity.

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