TomTom wants people to re-think how they use satnavs in new campaign

TomTom is launching the next chapter of its “Quicker Journeys” campaign, which aims to get people to re-think how they use their satnavs.

The multi-million integrated campaign, which was developed with DDB and Tribal Worldwide, will run in the UK from today (9 June) for five weeks.

The ads take a light-hearted approach to the frustrations of being stuck in a traffic jam and plays on the awkward moments when you are in a car with someone and want to reach your destination as quickly as possible.

Out of home media will include bus sides in London, Manchester, Birmingham, Edinburgh and Glasgow plus major roadside poster sites on ‘congested city approaches’ to reach drivers stuck in traffic.

Spots will run on national radio during morning and evening rush hours and there will also be banner ads on online travel sites.