By Ishbel Macleod, PR and social media consultant

June 9, 2014 | 1 min read

Post-it has appointed Grey London to handle its €10m ad account, with the partnership beginning with the launch of a campaign showing how Post-it Super Sticky Notes can ‘make it happen’.

The pan-European campaign for the 3M owned brand will span TV, print, digital and activation, and looks to suggest that the super sticky aspect of the Post-it notes means that nothing will be forgotten.

Chris Hirst, CEO, Grey London said: “The Post-it brand is one of those rare brands which not only established an entire category but whose name has come to denote it. Aside from our obvious pride of working with a company with such rich heritage, this relationship has real creative potential – 3M really bought in to our way of thinking and our concept of ‘long’ ideas.”

A six month long online campaign will urge consumers to upload an image of their dream on a Post-it Super Sticky Note to get a chance to win £1500 each month to “Make it Happen”.

Digital activity for the campaign is handled by Jaywing, while media planning has been carried out by Mediacom.

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