Infographic: €124m of marketing ROI unchecked by each of Europe's biggest companies

Only a quarter (27 per cent) of European marketing channel spend is currently measured in terms of ROI by procurement departments, research from Charterhouse has found.

The research found that 73 per cent of ROI on European marketing spend goes unmeasured: that is €124 million of marketing budget per organisation.

More than half (55 per cent) of procurement professionals report a pattern of marketing departments getting excited about new platforms, only to be disappointed by their commercial results, the infographic finds.

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