It's nearly that time of year again, when the most senior of agency bosses desert their offices for the wine and wonder that is the South of France. The Cannes Lions attract everyone who is anyway in European advertising, and this year is likely to be no exception. In this series, some senior figures offer their five main reasons for loving the festival so much. Paul Frampton, CEO, Havas Media tells us his main draws to the festival each year.
1. Cannes reminds us all why we got in to this business; the power of creativity and human capital in helping brands win.
2. A dazzling, genuinely global ideas showcase of the world's best thinking from Europe to the US to Asia and my favourite Latam, which never fails to wow with its bravery and invention.
3. The stark contrast between "doing Cannes" as an American (breakfast sales meetings starting at 7am and a fierce contest to rack up as many meetings in one day) and the British way (contest revolves more around the number of parties attended in a single evening, how many magnums of Minuty Rose can be consumed, and restaurant envy!)
4. Invariably for most pale skinned UK ad folk, it's the first three or four days in a row that they feel the sun on their face. That pale skin amusingly turns quickly to the colour of "les homards" in La Croisette's fine seafood eateries.
5. Discovering which new digital start up business is competing for attention (and has landed VC money!) by taking some prime real estate somewhere on La Croisette.