Fashion brand Little Mistress takes the 'next step' with debut TV campaign

By Gillian West | Social media manager

June 9, 2014 | 2 min read

Fashion brand Little Mistress is to make its TV debut with new ad campaign coinciding with the launch of the brand’s collaborative collection with Look magazine.

Running from Monday 16 June the 30 second advert will air on channels including ITV2 and E4 promoting the brand’s ethos of affordable style, without compromising on quality.

Titled ‘Be the party’ the ad, created with fashion commentator Caryn Franklin and fashion and TV producer Jane Galpin, offers insight into the stylish world of Little Mistress.

Of the commercial, Franklin said: “We were thrilled to be involved with a production and brand that has female confidence and self-belief at its heart.”

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

Little Mistress chief executive Mark Ashton added: “Releasing a TV campaign was the natural next step for the brand and we hope that this fantastic creative will present Little Mistress to an as-yet-untapped audience of fashion conscious consumers who are looking for something both stylish and affordable during this key occasionwear season.”

The final advert features two of the exclusive Look magazine styles, with Look editor Ali Hall having an instrumental role in the design and planning of the collaborative collection which boasts a full range of styles to suit all shapes and tastes.

Trending

Industry insights

View all
Add your own content +