Kabbee first cab booking app to offer cashback with Quidco
London licensed minicab comparison and booking app, Kabbee, has partnered with cashback rewards platform Quidco, in what it says is the first deal with a cab app.
The partnership will see Kabbee offer its customers 20 per cent cashback for their first fare and 1 per cent for all returning customers. Kabbee and Quidco will be working closely together to develop and optimise the campaign.
Kabbee’s head of marketing, Laura Przybek said: “We’re excited to partner with Quidco on this industry first. They are the leading partner in the sector and we look forward to working closely together to optimise the offer for Quidco members.”
After the initial launch campaign, Quidco will use the collated data and insight to maximise the campaign’s impact according to members’ behaviour.
Quidco’s Targeted Marketing programme allows businesses to harness transactional, behavioural and demographic data from more than 4 million members enabling them to personalise offers and incentives on the Quidco platform.