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Food Youtube Jamie Oliver

LV= partners with Jamie Oliver’s Food Tube channel in social marketing push

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By Natalie Mortimer, N/A

June 6, 2014 | 2 min read

LV= has teamed with celebrity chef Jamie Oliver to create a series of ‘How to’ films on his online cooking channel, Food Tube, as the insurer looks to increase its social media marketing.

Six films have been developed as part of the agreement which show viewers how to cook a series of popular dishes. Two of the films will be presented by Oliver, while the remaining three will be hosted by fellow Food Tube chefs - DJ BBQ, Cupcake Jemma and Gennaro Contaldo.

The deal will see LV= feature as the sole advertiser on Food Tube for the duration of the campaign.

LV= is also working with YouTube owner Google to manage the advertising on the wider YouTube platform throughout the partnership. The videos will also be supported by a social media campaign to drive traffic to the site.

Paul Wishman, e-commerce director at LV=, said: “We are really excited about working with Jamie on the Food Tube channel this summer. This is the first time that we have run an online digital media partnership like this and it is an important step in our strategy to expand our social media presence. The Food Tube channel is a good fit for our brand and we look forward to a successful working partnership.”

The first video will be available on the Food Tube channel on Saturday 14 June with consecutive shows on the next five Saturdays.

Food Youtube Jamie Oliver

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