Infographic: World Cup 2014 global TV audience predictions

A summary of Fifa World Cup 2014 global TV audience predictions by IPG Mediabrands’ sports analysis division, Futures Sports & Entertainment, predicts that Brazil, England and Argentina will be the favourite nations to watch.

The infographic is based on broadcast data going back to the 1998 Fifa World Cup, and predicts that 410m people will watch the final.

The audience projections displayed are based on the most likely tournament outcome, as determined by bookmakers’ betting odds from around the world.

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