Ella's Kitchen grows up with new snack range aimed at pre-schoolers
Ella’s Kitchen has ‘grown up’ with a brand refresh designed to keep users engaged for longer as their babies grow up into the pre-school stage.
Designed by Parker Williams the new look, launching this spring, coincides with the release of a new range of snacking products created for pre-schoolers.
Kate Bradford, managing director at Parker Williams, commented: “Our key challenge was to build upon its [Ella’s Kitchen] powerful brand idea and strong visual equities but develop them in step with the growing child.”
The packaging has been designed to also feed children’s imaginations, taking little ones on an adventure and actively encouraging them to engage and interact with the pack.
Four themes – explorers, magical kingdom, journeys and down the farm – are used on pack as a springboard for adventure and discover with a cast of playful animal characters adding to the storytelling.
Jo Saker, creative director at Parker Williams, said: “We integrated real food photography of the 'hero' ingredients into the play scenes on pack to bring to life the idea that good food is part of good fun. Ella’s is ‘Good in every sense’. It creates another level of discovery and delight for the child as they recognise familiar fruit and veg in the stories.”
Paul Lindley, founder and CEO of Ella’s Kitchen, added: “Our Ella’s Kitchen snacking range is truly ground-breaking innovation which engages children’s imagination with the stories and activities on our packs – Parker Williams have created fantastic kids first packaging.”
Both idea and execution for the new look are seen through the eyes of an older child.
Content created with:
Parker Williams Design
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