Clearasil has signed as an exclusive sponsor of Yahoo’s summer festival coverage in the latest activation of its #showyourface campaign.
The deal will see the skincare brand place co-branded Clearasil Yahoo photo experiences at Parklife and SW4 where fans can win VIP access and other perks courtesy of Yahoo and Clearasil. The #showyourface campaign, encourages users to upload selfies, and on pack promotions to win festival tickets.
Krane Jeffery, director Yahoo Studio explains: "Yahoo Celebrity prides itself on offering round the clock entertainment news and compressive festival experiences - even on the ground with the Yahoo photo booths and maybe even a few surprise famous faces. We're excited to be able to offer Clearasil this highly engaging integrated cross media activation to connect them with Yahoo Celebrity's teen audience".
The sponsorship will run through the summer and was brokered by ZenithOptimedia.