Ad of the Day: Samsung - More, more, more
Samsung has taken the pitfalls of small smartphone screens and mini tablets to create this humours series of online films promoting its Note Pro full screen device.
Created by Jam, the campaign centres on the premise, if your current device doesn’t give you what you want, why not try something that does?
The playful, bold and stylish approach builds a new brand tone for Samsung Mobile’s global communications and aims to be more fun, more honest and more real.
Kudos to Jam and Samsung for creating an altogether relatable technology campaign with a bit of charm to boot.
Agency: Jam
Creative Director: Chris De Abreu
Head of Film: Drew Wolf
Creative and Scriptwriter: Luke Norton
Planner: Alvaro Ojeda Moreno
Lead agency producer: Sagal Aden
Account Director: Michael Pekhazis
Senior Account Manager: Jonathan Reeves
Senior Art Director: Aurelie Benais
Senior Designer: Lisa Taylor
Production Manager: Felicity Cruickshank
Community Manager: Heather Kuta
Production company: Annex
Director: Sebastien Petretti
Content created with:
Deep Focus London
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