USA Today has appointed Movement Strategy as its social media agency, with the agency to handle social branding and channel content.
Movement Strategy will handle social marketing activities including bespoke, creative campaign launches and more robust technology builds.
“Movement Strategy’s perspective and consultation were aligned with our needs,” said Jill Engle, vice president of marketing at USA Today. “We are excited about the relationship and working with Movement Strategy to capture social moments for our readers.”
The social movement will look to embody USA Today’s “Smarter. Faster. More Colorful” [sic] brand position.
“We are honoured that USA Today has decided to place its trust in us,” said Jason Mitchell, co-founder of Movement Strategy. “Being given the chance to go over and above this iconic brand’s expectations with our social campaigns and channel content is fantastically exciting.”
Other Movement Strategy clients include A&E Networks, Nickelodeon and LAN – TAM Airlines.