Taylors of Harrogate goes the extra 13,000 miles in 'Ultimate Cup of Coffee' online video series
Taylors of Harrogate employee Dom Dwight takes on an epic 13,000 mile worldwide mission to create the ‘Ultimate Cup of Coffee’ in an online follow up to the brand’s Welcome to Coffee TV creative launched last month.
Written, produced, directed and seeded by Rubber Republic the film sees Dwight set out to bring the world’s best coffee beans by to Taylors HQ.
He explained: “The chance to travel the world, sourcing ingredients identified as the very best, then sharing the fruits of that crazy labour with people back home, meant this whistlestop world tour really was the trip of a lifetime.
“At Taylors we’ve always gone to extremes to improve our coffee knowledge and continually discover great flavours – you might say we go the extra mile. For our ultimate coffee trip we went a fair few more. 12,999, in fact.”
Forming part of the wider #WelcomeToCoffee marketing campaign the social nature of the film aims to build connections between consumers and the Taylors brand and is the first in a series of ten short films that will explore the different aspects of brewing, tasting and enjoying coffee.
In late May The Drum enjoyed a behind the scenes look at the 'Welcome to Coffee' creative with BMB creative director Simon Bere.
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