Digital
Transformation
Festival


16 March - 30 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

Coming Up
31 Mar 09:00 GMT / 05:00 EST

How is Pizza Hut leveraging tech to enhance customer experience?

FEATURING
Sonoo Singh
Associate Editor at The Drum
Beverley D'Cruz
Chief Marketing Officer at Pizza Hut, UK & Europe

PRCA win landmark ruling against the Newspaper Licensing Agency

The Public Relations Consultants Association and Meltwater are today celebrating a landmark legal victory against the Newspaper Licensing Agency at the Court of Justice of the EU, confirming internet users right to browse the web without fear of infringing copyright law.

In its judgement the court accepted the arguments put forward by the PRCA that viewing online articles does not require authorisation from the copyright holder, culminating a four year legal battle with the NLA.

As such internet users now enjoy the protection afforded by the temporary copy exception of EU copyright law whilst browsing.

PRCA director general Francis Ingham said: “We are utterly delighted that the CJEU has accepted all of our arguments against the NLA, which represents eight national newspapers. The Court of Justice, like the Supreme Court before them, understands that the NLA’s attempts to charge for reading online content do not just affect the PR world, but the fundamental rights of all EU citizens to browse the Internet. This is a huge step in the right direction for the courts as they seek ways to deal with the thorny issues of Internet use and copyright law.”

Giving the NLA's perspective David Pugh, managing director, NLA media access added: “We are pleased that throughout these court cases, which began in the High Court in 2010, the principle that publishers should be fairly remunerated for use of their copyrighted content has been upheld.

“The court cases have been critical in confirming copyright principles. Now that these principles have been established NLA will continue to work closely with Meltwater to supply them and their clients with appropriate licences for their use of publisher content. Negotiated commercial solutions which recognise and meet the needs of all parties are the way forward.”

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.