Omnicom agency Rapp snaps up brand and retail agency Haygarth for undisclosed sum
Omnicom, the global marketing and communications group, has announced that RAPP, its multi-channel marketing agency, has snapped up brand and retail agency Haygarth for an undisclosed sum.
The acquisition is being touted as offering RAPP the chance to bolster its marketing and communications offer, particularly in the rapidly evolving digital retail shopper and consumer goods marketing sectors.
Marco Scognamiglio, chief executive officer of RAPP UK, commented: “Haygarth adds further depth to RAPP’s capabilities and knowledge in navigating the customer journey for each client. Together, we will create experiences for clients that matter to consumers and inspire them to take action.”
Sophie Daranyi, CEO of Haygarth, added: “The partnership with RAPP is an ideal strategic and cultural match for Haygarth. RAPP’s prowess and the reach, coupled with the depth of The DAS Group of Companies and Omnicom network, will add immense value to our offering.”
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