Glasgow’s two tallest tower blocks are to be turned into the city’s largest advertising display for the duration of the Commonwealth Games as the summer event nears.
Blowup media are behind the ambitious plans which will include rebranding the derelict council blocks as the Glasgow XX Towers, to mark the installation of two giant displays measuring 20m x 40m each.
The scheme is being touted as the most prominent advertising opportunity at the event which will draw more than 1.4m people not to mention an estimated third of the global population who will be watching the event on TV.
Aimee McKay. sales director of blowUP media UK, says: “The Commonwealth Games are one of the world’s biggest sporting events, and the Towers will deliver unrivalled scale, impact and brand presence to an enormous audience. We expect considerable interest from advertisers, especially from leisure, sports, drinks, phone and automotive brands.”
The towers will be made available to advertisers for a period of six weeks around the Games calendar from 23 July – 3 August.