Giant octopus plays table tennis in Betfair ad
The reason for the giant octopus which brought traffic in London to a stand-still earlier this week is made clear in Betfair’s latest advert, showing the cephalopod playing table tennis against four competitors.
The integrated campaign ahead of the World Cup – spanning TV, digital and press - features Betfair’s new strapline “This is Play”.
Mark Ody, brand director at Betfair, said: “Betfair’s innovative products offer our customers something totally unique, so now our advertising is unique to access a whole new recreational audience at the World Cup.
"The adverts move away from industry stereotypes because Betfair itself is different; products such as “Cash Out” and “Price Rush” give our customers better tools to play with. Simply put, we supercharge our customers betting experience.”
The campaign will run as part of Betfair’s Gold partner deal with ITV’s World Cup coverage, and looks to move away from the stereotypes of bookies ads.
Leon Jaume, executive creative director at WCRS, said: “If I were a betting man – which I am – I would say, when you have a unique product in a crowded market and a courageous client, you should properly go for it.”
New spots in the campaign will be released throughout the summer.
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