Crispin Porter + Bogusky acquires The House Worldwide and appoints CEO

By Ishbel Macleod | PR and social media consultant

Crispin Porter Bogusky

|

Crispin Porter + Bogusky article

June 5, 2014 | 2 min read

Crispin Porter + Bogusky (CP+B) has acquired global communications network, The House Worldwide, promoting its co-founder Richard Pinder to the role of CEO.

Pinder, who was previously chief operating officer of Publicis Worldwide before founding The House Worldwide, will continue to build CP+B’s global network outside of the US.

“I’ve admired CP+B and Chuck for the better part of two decades,” said Richard Pinder. “So it’s especially exciting to know that we will now be able to join forces to do the most talked about work in the world and drive the CP+B brand globally. This is a natural, if dramatic step forward for the model we have been building these past three years, and I believe there is huge client interest to be tapped by doing so.”

The move comes as CP+B looks to expand globally, and will see The House Worldwide team join CP+B’s London offices.

Chuck Porter, chairman of CP+B, said: “Richard is one of the most innovative and accomplished global business leaders in our industry and we couldn’t have found a better person to help guide our international growth. We welcome change, we’ve always been flexible and opportunistic, and this collaboration with Richard and his team allows us to continue to evolve new ways to make great work. That’s what it’s about.”

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

The House worldwide clients include Lenovo, Argos and Levi’s.

Content created with:

Trending

Industry insights

View all
Add your own content +