Author Dov Seidman is suing yogurt brand Chobani and its ad agency, Droga5, claiming that the pair illegally employed his trademark in its 2014 Super Bowl campaign. The author of "How: Why How We Do Anything Means Everything”, states that the ‘how matters’ tagline of the campaign used his trademark illegally.He is also citing a tweet as part of the lawsuit, stating the tweet shows that Chobani and Droga5 knew trademark issues could arise because of the campaign.
Chobani yogurt and Droga5 sued for using an author’s trademark in a campaign
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Droga5 is a New York City-based global advertising agency with an additional office in London. The agency works across all platforms including, broadcast, print, digital and social, experiential and o...Find out more
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