The Car Buying Service launches digital Father’s Day campaign
The Car Buying Service has launched a new digital marketing campaign in time for Father’s Day designed to give participants the chance to win supercar driving experience as a gift for their dad’s via a custom built microsite - value your dad.
Promoted by a tongue-in-cheek promotional video created by Code ComputerLove the competition aims to emulate the process of car valuation by instructing entrants to fill in a spoof appraisal form including dad’s name (instead of car registration), his age (instead of mileage), his build (instead of model), average speed, number of children (instead of number of owners), preferred diet (instead of fuel) and extras like whether he has a sunroof (bald), custom paint work (tattoos) and spoiler (beard).
The fruits of these labours then arrive in the form of a tailored description of the father in question which can be shared across social media channels with the hashtag #valueyourdad.
Tony Foggett, CEO of Code Computerlove, said: “The Car Buying Service values thousands of cars via its website every year and briefed us to create a sharable and light-hearted video to inspire people to take part in its ‘Value Their Dad’ Father’s Day campaign.
“Set at The Car Buying Service in Ashton-Under-Lyne, Manchester, the video shows a young woman seemingly having her car valued by an assistant. As the video progresses it’s revealed it is actually her dad she’s having valued. The film encourages people to ‘Value Their Dad’ by entering the competition.”