Cadbury offers commuters the chance to free the joy in Waterloo augmented reality campaign
Cadbury has unveiled two experiential stunts this week; the first being a Joy Boutique in Covent Garden, and the second using augmented reality on the recently launched motion screen at Waterloo Station - Motion@Waterloo.
Part of a £4m UK marketing investment including PR, digital and social activation, the projects by GolinHarris aim to raise awareness of an on-pack promotion, offering consumers the chance to win whatever brings them joy, made out of Cadbury chocolate.
The Waterloo station stunt on the JCDecaux screen was conceived by digital agency Elvis, and saw 3D models of ‘chocolate joy’ placed above commuters’ heads to guess what they may be thinking about – from football, to cars and shoes.
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