C&A selects KesselsKramer to manage creative strategy for its upcoming European brand communications


By Gillian West, Social media manager

June 5, 2014 | 1 min read

Fashion retailer C&A has appointed KesselsKramer to handle the strategic and creative development of its future brand communications with the first output to launch this autumn.

Peter Hayden, head of integrated marketing communications at C&A, said the brand was “excited to welcome into its family of agency partners KesselsKramer” and that the agency won the account following a creative pitch focused on C&A’s “creative strategy for European brand communications”.

KesselsKramer planner and partner, Matthijs de Jongh, added that it was an “honour” for the agency to be helping the brand “maintain – and further – its leadership position with pioneering ideas”.

The first work from the partnership will span TV, digital, print and outdoor.


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