‘Sexualised’ poster for Rihanna perfume ‘should have been given a placement restriction’
A ‘sexualised and provocative’ poster produced by Parlux for the perfume ‘Rogue’ by Rihanna should have been given a placement restriction, the Advertising Standards Authority (ASA) has said in a ruling.
The ad, which was displayed on the doors of a lift in a shopping centre, featured an image of pop star Rihanna sitting on the floor with her head and shoulders leaning against a wall and her legs raised against a large bottle of perfume. She appeared to be naked.
The watchdog said it considered that Rihanna's pose was provocative and sexually suggestive and should have been given a placement restriction to reduce the possibility of it being seen by children.
Parlux said Rihanna was known for her provocative songs and persona, which the ad sought to capture without featuring improper nudity or offensive, suggestive or demeaning imagery. It added it had received no other complaints in the UK or elsewhere.
Despite this, the ASA ruled the ad must not appear again without a placement restriction to reduce the possibility of it being seen by children.