Kopparberg has launched a multi-channel marketing campaign focusing on its Elderflower and Lime and Cloudberry variants ahead of summer.
The £4m campaign will be rolled out across TV, outdoor, digital, video on demand, press and events, with Kopparberg also teaming with Shortlist magazine to launch freemium Eklectik Magazine.
Creative for the campaign was created by 18 Feet & Rising, while media buying was planned by Goodstuff. PR and social media were handled by W.
Experiential for the campaign, handled by MAMA Group and The Bootstrap Company, will see a pop-up Kopparberg Urban Forest event taking place in London in July, as well as Kopparberg bars being set up during music festivals.
Kopparberg will use its ‘Ice Towers’ TV ad, which has run before, on TV and VoD as part of the campaign to continue to showcase its Kopparberg Mixed Fruit and Kopparberg Strawberry and Lime variants until August.