Heathrow Airport has revealed the architecturally designed media space available to advertisers as it opened Terminal 2 today, 4 June.
JCDecaux Airport and Heathrow worked alongside architects on the poster sites, experiential zones and 100 digital screens that have been integrated into the building’s structure.
Estée Lauder, Burberry, Samsung and Vodafone are among some of the initial brands to buy ad space in the new terminal.
“Heathrow has long been a sought after site for advertisers and the opening of Terminal 2 is no exception,” explained Nick Webb, head of category at Heathrow. “With 16 million passengers passing through the terminal each year from 26 airlines, brands have a unique opportunity to communicate with customers from over 50 destinations."
Also housed in Terminal 2 is the first ever John Lewis in an airport and The Perfectionists’ Café by Heston Blumenthal.