JWT London has appointment Adam Lotz as head of engagement planning as it looks to boost its planning expertise.
Lotz, who most recently worked at M&C Saatchi as senior strategist, acting as the agency’s digital and social strategic lead, will lead JWT’s social team and oversee a number of accounts including, HSBC, First Direct, IHG, Nestle, Johnsons & Johnsons and Canon.
“JWT is packed to the brim with talented, mature and forward thinking people, “ Lotz said of his appointment.
“My goal is to infuse purpose-driven marketing into everything we do so that we create a meaningful dialogue between our brands and their consumers. A large part of this will be to bring new technology and forms of communication into the strategic and creative mix.”
While at M&C Saatchi Lotz’s primary client was Natwest where he was instrumental in the development of the brand’s content strategy.