M&C Saatchi’s Adam Lotz joins JWT as head of engagement planning

JWT London has appointment Adam Lotz as head of engagement planning as it looks to boost its planning expertise.

Lotz, who most recently worked at M&C Saatchi as senior strategist, acting as the agency’s digital and social strategic lead, will lead JWT’s social team and oversee a number of accounts including, HSBC, First Direct, IHG, Nestle, Johnsons & Johnsons and Canon.

“JWT is packed to the brim with talented, mature and forward thinking people, “ Lotz said of his appointment.

“My goal is to infuse purpose-driven marketing into everything we do so that we create a meaningful dialogue between our brands and their consumers. A large part of this will be to bring new technology and forms of communication into the strategic and creative mix.”

While at M&C Saatchi Lotz’s primary client was Natwest where he was instrumental in the development of the brand’s content strategy.

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