Glenfiddich focusses on family legacy in new campaign

Glenfiddich whisky is looking to promote the fact the company has been ‘Family Run Since 1887’ in its latest campaign, created by a variety of agencies.

The campaign looks to pay homage to Glenfiddich’s premium qualities with the product at the heart of it, with ‘headlines’ using the same font as the brand’s logo.

Leagas Delaney, creative agency for Glenfiddich, worked with Gravity Thinking, Porter Novelli, Purple Creative and Mars London to create the campaign, which includes outdoor executions and a national press campaign, as well as digital and social executions.

Sarah Macaulay, Glenfiddich marketing manager at William Grant & Sons, said: “This is the start of an exciting new journey for Glenfiddich. Leagas Delaney has worked collaboratively with our global team, and also led our inter-agency partners, to deliver a really robust and long-term brand idea that goes to the heart of what our consumers value most about us.”

UK media has been planned and bought by Village Communications.

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