Strongbow challenges amateur footballers to take on pro Brazilian women’s team
Strongbow has laid down the gauntlet to amateur footballers from the UK by inviting five of them to go head to head with a professional Brazilian women’s team in Rio.
The battle of the sexes will form part of the cider brands ‘Earn It’ campaign which culminated in the 5-a-side football match ahead of this summer’s World Cup.
The winning team were flown out to the South American city before being put through their paces by a management team including former manager and TV pundit Chris Kamara and Brazil coach Janio Cruz, where they were put through a rigorous training regimen to prepare for the big match.
To promote their endeavours Strongbow have prepared an accompanying YouTube clip to communicate the players story with accompanying social media and digital content being made available in partnership with both Google and Sky.
The #RioChallenge campaign is being delivered through a fully integrated campaign by creative agency St Luke’s, media agency Starcom MediaVest Group, digital agency We Are Social, experiential agency RPM and PR agency Cow.
Al Young, executive creative director at St Luke’s, said: “To stand out from all the noise around Rio Strongbow needed an idea that instantly grabs attention and drives curiosity. This is it.”