Freeview is looking to appeal to both lovers and haters of football with a TV campaign voiced by either Ricky Tomlinson or David Walliams.
For football lovers, an ad voiced by Tomlinson pushes the Freeview HD for those who can’t make it to Rio for the Fifa World Cup in person.
Meanwhile for football haters a second ad voiced by Walliams explains that Freeview has up to 10 channels in HD meaning they can avoid the tournament totally if they wish.
“We know football fans are excited about the World Cup, but we also know that many of our viewers have no interest in the game at all,” said Owen Jenkinson, Freeview’s head of marketing.
“So this campaign is all about reminding all our viewers just how much choice there is to watch on Freeview. Whatever your passion, you can experience it in high definition on up to ten HD channels.”
Freeview has also launched a short film to complement the ad campaign, which was developed by Leo Burnett.