Former Tribal Fusion managing director Niki Stoker has been appointed as VP of sales, EMEA for data management platform FlxOne, coinciding with the launch of its European commercial headquarters in London.
During her time as managing director of Tribal Fusion she oversaw the full launch of Exponential, and has been described by her new employers as a “crucial asset” as FlxOne looks to establish its presence in the UK.
On the opening of the new London office, FlxOne CEO Matthijs Keij commented: “When we began exploring locations for our first office outside the Netherlands, London was an obvious choice. UK-based agencies have consistently been early adopters of sophisticated digital advertising technology, making the market more mature than many other locations in Europe.
"Our physical presence there will allow us to better serve our UK clients, as well as expand our reach in neighboring geographies.”
FlxOne’s London office will serve as the company’s commercial headquarters for EMEA, while its office in Eindhoven, the Netherlands, will continue to function as FlxOne’s product headquarters, focusing on data and technology-driven innovations for the advertising sector.
In the coming two years, FlxOne aims to open additional regional offices in Europe, starting with Germany and France.