ASOS joins Coach, Desigual and Lancôme and signs up to visual commerce platform Olapic

Online fashion retailer ASOS has partnered with Olapic, a company that collects user-generated images and videos from social networks to make brands shoppable.

The partnership, which coincides with the launch of Olapic’s European headquarters in London, will see ASOS integrate customer photos and videos into its shopping experience.

The platform works by collecting photos and videos from social media sites including Instagram, Facebook, Vine, Twitter and Tumblr to help retailers and brands engage customers.

“The e-commerce experience has not evolved much since the beginning of the Internet and we are looking to change that,” said Jose de Cabo, COO and co-founder of Olapic.

“Customer photos are the most authentic, compelling and abundant brand assets available today. Smartphones and platforms like Instagram have turned all of us into models and photographers and Olapic is the critical link connecting brands with consumers in a more meaningful way.”

Olapic says that its clients see a 4.6 per cent conversion rate when customer photos are present, a 9.6 per cent conversion rate if a visitor interacts with customer photos and a five per cent sales lift, on average.

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