Ad of the Day: Not On The High Street - "Less Ordinary Dads"

The ads for this online brand have always been solid, but this latest takes them up a notch or two in our estimation (so well done, WCRS!).

It's one thing to suggest quality yet quirky gifts for the more discerning folk in your life, but it's another to do so without a whiff of middle-class naffness creeping in. This spot sidesteps the problem neatly by introducing the idea that 'discerning' doesn't have to mean perfect, grounded or tiresomely overcultured.