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Ad of the Day: Not On The High Street - "Less Ordinary Dads"

The ads for this online brand have always been solid, but this latest takes them up a notch or two in our estimation (so well done, WCRS!).

It's one thing to suggest quality yet quirky gifts for the more discerning folk in your life, but it's another to do so without a whiff of middle-class naffness creeping in. This spot sidesteps the problem neatly by introducing the idea that 'discerning' doesn't have to mean perfect, grounded or tiresomely overcultured.

Creative Agency: WCRS

Creative Director: Christopher Ringsell

Creative: Katy Hopkins / Steve Hawthorne

Account Director: Kevin Smith

TV Producer: Louise Bonnar

Film Production: The Love Commercial Production Company

Director: Misko Iho

Producer: Finn James

Photography: Mark Stubbs

Editor: Mark Aarons

Post Production: Hani AlYousif @ Filament

Sound Design: Nick Angell @ Angell Sound

Media Agency: M2M

This ad comes courtesy of David Reviews.