The ads for this online brand have always been solid, but this latest takes them up a notch or two in our estimation (so well done, WCRS!).
It's one thing to suggest quality yet quirky gifts for the more discerning folk in your life, but it's another to do so without a whiff of middle-class naffness creeping in. This spot sidesteps the problem neatly by introducing the idea that 'discerning' doesn't have to mean perfect, grounded or tiresomely overcultured.
Creative Agency: WCRS
Creative Director: Christopher Ringsell
Creative: Katy Hopkins / Steve Hawthorne
Account Director: Kevin Smith
TV Producer: Louise Bonnar
Film Production: The Love Commercial Production Company
Director: Misko Iho
Producer: Finn James
Photography: Mark Stubbs
Editor: Mark Aarons
Post Production: Hani AlYousif @ Filament
Sound Design: Nick Angell @ Angell Sound
Media Agency: M2M
This ad comes courtesy of David Reviews.