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By Natalie Mortimer, N/A

May 30, 2014 | 1 min read

Macmillan Cancer Support has created a new one-minute TV ad for the launch of its 2014 World’s Biggest Coffee Morning campaign, which centres on a real-life cancer survivor.

The ad, produced and directed by Cinema Campesinos, with creative from Burnett Works, shows Julia Fenton, who has twice received help from Macmillan as she fought cancer, hosting a coffee morning.

Set to roll out from 2 June, the one-minute spot is aimed at building on the success of last year’s event, which raised £20m.

Katherine Blaize-Smith, national events marketing manager, Macmillan, said: “We’re thrilled to be working with Cinema Campesinos on our 2014 DRTV advert for the World’s Biggest Coffee Morning. This is a key part of this year’s coffee morning campaign and as we hope to engage with new audiences and build on our past success. Cinema Campesinos’ enthusiasm, expertise and focus has impressed the Macmillan team from the start and we’re really excited to see how the new creative performs.”

Macmillan hired Cinema Campesinos following a competitive pitch to develop and extend the reach of its flagship fundraiser

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