Healthcare and pharmacy brand Chemistdirect.co.uk has appointed Frank PR to oversee its consumer public relations, following a multi-million pound rebrand.
The agency has been briefed to raise awareness of the website to its key markets - mums and men.
Stuart Rowe, CEO of Chemistdirect.co.uk said: "They are joining the business at an exciting time and we are looking forward to delivering some big, game changing ideas together over the coming months."
Graham Goodkind, Frank PR CEO and co-founder, added: "We've developed a host of campaigns to roll out of the coming months which will build and cement their position in the UK market."
The business, whose investors include Skype co-founder Niklas Zennström, has categories such as pharmacy, OTC, health and beauty and pet, with Frank to promote all of these.