Rakuten Marketing acquires DC Storm for undisclosed sum

By Jennifer Faull | Deputy Editor

Rakuten Marketing


Mergers and acquisitions article

May 29, 2014 | 1 min read

Rakuten Marketing has bought DC Storm – a company which provides marketers with an omni-channel attribution, measurement and reporting platform and analytics tools – for an undisclosed sum.

Rakuten said that with DC Storm it hopes to provide a more comprehensive platform for digital marketers to measure and analyse performance across all channels and devices.

“As one of the pioneers in attribution, analytics and tag management, DC Storm directly addresses the number one issue facing today’s digital marketers – transparency and independent analysis of campaign performance,” said Rakuten Marketing CEO, Yaz Iida.

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“This acquisition fulfills our promise to bring empowerment to the digital marketing environment through increased transparency.”

Under the terms of the deal, all DC Storm employees in the UK, US and Germany will stay with the company and its headquarters will remain in Brighton.

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