PR agency Weber Shandwick Manchester has been appointed to handle the premiere screenings of Keeping Rosy – a new psychological thriller starring Maxine Peake and The Inbetweeners’ Blake Harrison – in Manchester’s first immersive pop-up cinema.
The film will be exclusively previewed on the top floor of 55 Portland Street on 6th June and will run for four weeks, before its UK national release on 27th June.
Keeping Rosy tells the story of London-based career woman Charlotte (Maxine Peake) as her ‘perfect world’ begins to fall apart. As her life unravels, the plot becomes darker with the introduction of Blake’s character ‘Roger’ – a violent, psychopathic security guard.
The film’s producers, Isabelle Gorgeaux, Richard Holmes and Associate Producer, Tim Phillips, appointed Weber Shandwick Manchester’s entertainment and events team to handle the initial screenings and create a buzz across the city and beyond.
Tim Phillips said: “When we first started thinking about the film’s preview we knew we wanted to do it differently. Charlotte, Maxine’s character, is a very strong woman, whose roots – like Maxine’s - are in the North, which got us thinking that Manchester would be the perfect city for the film’s debut. We spoke to a number of PR agencies but Weber Shandwick understood the brief and really got on board with the underground campaign we were looking for.”
Maxine Peake said: “Manchester is a city close to my heart and one that is brimming with culture and creativity. I’m delighted that Keeping Rosy is being showcased first in Manchester before anywhere else, especially in such a unique and inspiring way.”
Jo Leah, managing director and chair English regions & Wales, added: “Keeping Rosy is a dark and gripping film, so a typical premiere in typical surroundings with an obvious PR strategy just wouldn’t suit it. We can’t wait to get started; this is going to be a fantastic four week event for the whole city.”
Tickets can be purchased from http://www.ticketline.co.uk/keeping-rosy More information on the film can be found at www.KeepingRosy.com.