Neff looks to develop its ‘brand personality’ as it awards advertising account to The Bank

By Jennifer Faull | Deputy Editor

The Bank

|

account win article

May 28, 2014 | 1 min read

Neff, the built-in appliance company, has hired The Bank to manage its advertising as it looks to develop its ‘brand personality’.

Following a pitch process against undisclosed agencies, the agency has been tasked with creating an above-the-line campaign for Neff to run across digital, press, and retail outlets, breaking later this year.

The new campaign will build on Neff’s ‘Bake It Yourself’ campaign which launched in 2012 which, via Facebook and Twitter, established an large online baking community across Europe.

“Baking and cooking inspire passion in people the world over, and we were pleased to discover that The Bank’s team shared this passion for Neff and ‘Bake It Yourself’ - served up with lashings of creative expertise and an impressive portfolio,” said Sara Simpson, Neff marketing manager. “[I] look forward to an exciting few months as we work with them to develop our future communications strategy.”

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