Discover client recommended agencies

Qatar encourages tourists to cover up with ‘Reflect Your Respect’ social media campaign

Qatar’s Islamic Culture Centre is urging tourists to respect the country’s Islamic laws with a new social media campaign showing what is and is not appropriate to wear in public.

Suggesting men and women dress “modestly”, the diagrams explain that short dresses, sleeveless clothing and crop tops are banned and men should refrain from wearing shorts or vests that expose their chests.

The information is being pushed through dedicated ‘Reflect Your Respect’ Twitter and Instagram accounts as well as leaflets being distributed in public places which read: “If you are in Qatar, you are one of us. Help us preserve Qatar’s culture and values, please dress modestly in public places.”

The activity, set to officially begin in June, was born out of a similar campaign titled 'One of Us' which launched in 2012. Doha News reports that slogan was changed as expats had argued that they did not feel like they were part of Qatari society.

By continuing to use The Drum, I accept the use of cookies as per The Drum's privacy policy