CNN and Facebook join forces for live, interactive World Cup activity
CNN has teamed with Facebook in a joint initiative that will “take the temperature” of fans throughout the world as the 2014 Fifa World Cup unfolds.
The CNN Facebook Pulse is a digital dashboard on CNN.com which will display conversation around the tournament in real time through Facebook posts, pictures and Instagram photos, allowing fans to join the debate by tracking trending topics, players and teams.
In addition, users will also be able to gauge reactions to developing stories in different parts of the world, and can join the conversation by updating their Facebook statuses and sharing their own thoughts.
Nick Wrenn, vice president for digital, at CNN International, said: “When it comes to sporting events there is simply nothing bigger than the World Cup, and that is down to both its worldwide reach and the intense engagement of the fans. We want to give those fans a platform to join together and get as deeply involved as possible in the global buzz around the games, the players and the unique sense of occasion that this tournament brings.
“The partnership with Facebook is a really exciting way for us to deliver that platform, and will deliver some fascinating insights into what the football community is thinking and discussing.”
CNN International will also have a dedicated World Cup live studio set-up in Rio de Janeiro to bring its audiences a range of in-depth news, analysis and features across TV, online and mobile during the build-up and throughout the tournament.