Quorn encourages consumers to ‘Make Your Dish Famous’ in social campaign
Quorn is offering consumers the chance to show off their culinary skills and make their dishes famous in a new social media campaign created by Big Communications.
The campaign, ‘Make Your Dish Famous’, allows fans to submit their own Quorn recipes with the chance of seeing it appear in a 2015 Quorn calendar.
Quorn’s international marketing director, Peter Harrison, commented: “We’ve seen our fanbase grow over the past year as an active and engaged community that loves to share their own recipe ideas, so launching this campaign was a perfect fit. Showcasing the dishes in a branded calendar is our way of rewarding our consumers for their recipe inspiration and contribution.”
Every fortnight, entries will be shortlisted, while there will also be spot prizes up for grabs throughout the campaign.
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Big Communications
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