Genius appoints Clarion to handle international PR
Genius, the gluten free bread brand, has appointed Clarion Communications to handle its PR following a three-way pitch.
The agency will provide consumer, trade, crisis and international PR support across the UK, France, Spain, the Netherlands and Australia.
Amanda Meyrick, MD of Clarion Communications, said: "Genius Gluten Free is a very impressive, rapidly growing business and we’re delighted to be able to bring our wealth of bakery knowledge and experience to the table to help support this growth. The rise in consumers seeking a lower gluten lifestyle provides huge PR potential and we’re very excited about the opportunities ahead.”
As well as promoting the brand to coeliac and gluten intolerant consumers, Clarion will also look to promote Genius to those considering healthy eating choices.
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