The Drum Awards for PR 2022

Live in -h -min -sec

Famous Grouse Commonwealth Games Sport

The Famous Grouse named as official whisky of the Glasgow 2014 Commonwealth Games

Author

By Natalie Mortimer | N/A

May 26, 2014 | 2 min read

The Famous Grouse has today (26 May) been named as the official whisky of the Glasgow 2014 Commonwealth Games.

The agreement will see the whisky brand’s parent firm Edrington join existing Glasgow 2014 sponsors and partners including Heineken, which was named as the event’s official beer and cider provider last month.

Ian Curle, Edrington chief executive, said: “We’re excited about this perfect partnership. Edrington was born in Glasgow and over 150 years it has grown and developed to become an international business. That same spirit and dedication to excellence is at the heart of Glasgow 2014 and we’re very proud to raise a toast of friendship between The Famous Grouse and the friendly games."

The announcement coincides with Whisky Month, an event run by Scottish government initiative Home Coming Scotland, which sees events taking place across Scotland to celebrate the country’s national drink.

Famous Grouse Commonwealth Games Sport

More from Famous Grouse

View all

Trending

Industry insights

View all
Add your own content +