Lemon T takes over busy Glasgow and Edinburgh hotspots with scented campaign
Tennent's new offering Lemon T is taking over Buchanan Street subway and Edinburgh's Princes Street over the next two weeks with two specially commissioned lemon scented advertising panels.
The panels, strategically placed by Posterscope in each city, aim to provide commuters with a refreshing change to their journey.
"Lemon T is all about bringing a refreshing change to consumers, so we thought we should extend this to commuters as well," said Paul Condron, marketing director at Tennent Caledonian.
"These panels have proved a big hit and we’ve had many positive comments from commuters about the refreshing new scent in each city. We think it’s a bit more fun than your average advertising campaign and will raise a smile for those passing through the Subway or bus stop on their way to and from work."
Discount vouchers will also be distributed in each city near to the poster locations, giving consumers the chance to try Lemon T for themselves.