Disneyland Paris creates 10 metre high 'Imagination Castle' designed by children across Europe
Disneyland Paris has called in an army of architects, web designers, construction workers and others, to construct a dream castle straight from the imaginations of children all over Europe.
BETC Paris created the 10 metre high masterpiece mosaic of colourful children's drawings, with an abundance of eccentric features.
Built in the Jardin des Tuileries the 'Imagination Castle' is the result of serval months work which saw children from all over the content sending in over 1,300 drawings of their dream castles.
Of the 1,300 or so entries 16 were chosen as the basis of the magical castle, with the others used to cover the walls of the Concorde metro station for 10 days as part of a magical tribute to children across the world.
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Founded in Paris, France in 1995, BETC has become known throughout the advertising industry for its creativity and iconic campaigns led by co-founder Remi Babinet.Find out more