The Drum Awards for Marketing - Entry Deadline

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By Natalie Mortimer | N/A

May 22, 2014 | 2 min read

Save The Children is looking for a new face for its YouTube channel as it looks to engage a growing digital audience.

The crowd sourcing initiative #Vlog4Good, which launches today, will see applicants given one minute to explain why they should win the 12-month paid position as the host of the charity’s YouTube channel.

The winning candidate will be tasked with ‘reinventing’ Save the Children’s UK YouTube channel, taking editorial control and engaging new, younger audiences.

In return they will be given training in media, film and photography, humanitarian issues, marketing and campaigning.

A panel of industry experts, including YouTuber Charlie McDonnell, X-Factor online presenter Pips Taylor, YouTube host Lex Croucher, Buzzfeed UK news editor Richard James, Al Jazeera journalist Femi Oke and BBC presenter Maddie Moate (who stars in the launch video) will choose the final shortlist.

A public vote will follow to help decide who wins the job curating and fronting the channel.

Linda McBain, head of digital marketing at Save the Children, said: “We wanted to find a creative way to engage the YouTube community – and help build our voice among the online generation. We’ve had some huge successes with our video content, including most recently our Syria ‘Most Shocking Second a Day Video’ which had more than 30 million views. But we want to build on that success and develop an on-going relationship with supporters via YouTube.”

The charity said it is looking for aspiring presenters who “live life through a social media lens” and also have an interest in humanitarian issues, children’s rights and international development.

Applicants are being invited to submit a video of up to 60 seconds by 15 June, explaining why they should be offered the job.

Save the Children Youtube Crowd Sourcing

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