Hootsuite, along with celebrities including Stephen Fry and Philip Schofield, is backing Missing People's The Big Tweet campaign, which coincides with International Missing Children's Day on Sunday (25 May).
During the online campaign, which runs for 24 hours, the charity will tweet a different missing child’s appeal every 30 minutes using #TheBigTweet. The aim is to try to reach followers that may have information leading to a child being reunited with their family.
Jo Youle, Missing People chief executive said: “Every year, we’re blown away by the support of the general public and the number of high profile celebs Re-tweeting our appeals, sharing messages that can help us find missing children. Any one of those tweets can help us save a child’s life, so we’re urging the public to get stuck in, follow @MissingPeople, use #TheBigTweet and help us save lives on International Missing Children’s Day.”
Hootsuite’s involvement in the campaign has enabled Missing People to improve appeal scheduling and response rates on social media, with additional accounts and logins for staff in a variety of locations.
Last year the online event generated 58,000 retweets of appeals throughout the day, and two of the children featured were found.
The Big Tweet will also encourage members of the public to sign up to an enhanced Child Rescue Alert system which will issue alerts via email and text message when a child has disappeared and their life is at immediate risk.