Dulux and B&Q are offering customers the chance to win prizes of up to £250,000 via a new multi-channel promotion.
The promotion, created by Initials, launches this week until 19 June and will see Golden Tickets worth £250 hidden in 36 tins of Dulux paint in B&Q.
Customers that find a Golden Ticket must send the ticket, along with the original till receipt and their contact details to a dedicated address, to claim their prize.
A further £250,000 worth of prizes is up for grabs online through a dedicated microsite.
Mark Woor, brand manager at Dulux, said: “Initials has come up with a genuinely innovative campaign that adds real fun and excitement to the category. With £250,000 in prizes up for grabs, winners will be able to paint the town red, or indeed any other colour they like from our fantastic range.”
The promotion is being advertised at point of sale in-store, Dulux tin tags and via house ads in B&Q's Home magazine.