Barclays’ mobile payment service Pingit has collected the coveted Grand Prix at the MOMAs (Marketing on Mobile Awards) organised by The Drum.
The win followed the app being named best product/services launch on mobile at the Awards, which took place at the Emirates Stadium in London last night.
Russ Lidstone, CEO, Havas Worldwide London, said of the Grand Prix winner: “Transformative and disruptive technologies are often talked about by marketers, but true examples are often hard to find.
"Pingit is a concept that is transforming the way users access and interact with money. In what is often considered to be a conservative category, it represents the best of digital innovation.”
Manning Gottlieb OMD scooped the Chairman’s Award at the MOMAs for its Specsavers mobile campaign, which won awards in three categories: biggest ROI increase from a mobile campaign or strategy, mobile sales promotion/lead generation/direct response campaign or strategy, and most effective mobile advertising campaign or strategy.
The Judges’ Choice category, a new addition to the MOMAs for 2014, highlights those mobile developments or apps to have impressed the judges most outwith the awards entries. The five choices – Bluetooth Smart, Citymapper, Snapchat, TfL and Weve – were then opened to a public vote on The Drum, with Weve, the mobile wallet joint venture between EE, O2 and Vodafone, taking the top spot.
Best use of technology went to Barclays for 'Call Us' on Barclays Mobile Banking, while Argos picked up the award for most innovative use of mobile, and the gong for integrated media strategy or campaign went to UM London for its work on the Xbox One Mobile Hub for Microsoft. Cherry London won in the relationship building/CRM category for O2 Priority Moments for Telefónica, while the award for best mobile/tablet customer-facing app went to FleishmanHillard for its Expedia app.
In its second year, the awards scheme, sponsored by Celtra, celebrates and rewards the best in mobile campaigns, strategies and innovation.